HSBC, Europe’s largest bank by total assets, is expanding its footprint in the UAE with the opening of a dedicated wealth centre in Dubai.
This new facility at the bank's flagship Jumeirah branch marks a strategic move to capture a larger share of the region’s booming wealth and asset management business, amid an influx of millionaires moving to the UAE.The move comes at a time when the UAE is solidifying its position as a global hub for high net worth individuals, attracting more millionaires than any other country worldwide.
HSBC’s new wealth centre is designed to cater to the growing number of affluent clients in the region, offering a premium environment for wealth management consultations, bespoke financial solutions, and exclusive networking events.
HSBC's newly inaugurated wealth centre in Dubai is tailored for the bank’s premier and high net worth clients.
The centre offers a private, exclusive space where clients can meet with specialist relationship managers, consult on asset management, and receive personalised services to grow, manage, and protect their wealth.
The facility also includes an event space, which will host various exclusive functions such as seminars, educational sessions, and networking events, further fostering an atmosphere of financial empowerment for wealthy clients.
The opening of this centre aligns with HSBC’s broader strategy to expand its wealth management offerings globally.
The bank has already launched similar wealth centres across markets in China, Hong Kong, Taiwan, the UK, Malaysia, and Mexico.
With these international hubs, HSBC is seeking to provide clients with seamless global connectivity, offering solutions that allow them to efficiently manage liquidity, currency transactions, and asset allocation across multiple regions.
“We are making our biggest investment in our international wealth and premier banking business in the last two decades,” said Dinesh Sharma, Head of International Wealth and Premier Banking for the Middle East, North Africa & Turkey.
“This wealth centre is the first in a series of investments to establish the UAE as a key wealth hub in our global network.”
