Local movie theater owners have echoed public sentiment by declaring that Roi Roi Benale will continue to run "until the entire state watches it," as Assam eagerly anticipates seeing its cherished idol Zubeen Garg in his farewell film project on October 31.
While some individuals might only be able to see it on November 15, others could be able to see it on the first day. Thus, we shall continue to operate it.
According to Rajeev Bora, general secretary of the All Assam Cinema Hall Owners' Association (AACHOA), "many halls have already scheduled four to five shows a day."
The group stated during a press conference on Monday that Garg's last movie would take precedence over two forthcoming Bollywood productions.
"People used to see Garg's films twice when he was alive. People will likely watch it four times or more now that he's gone, Bora continued.
Nonetheless, the organization urged the distraught audience to refrain from disrupting films and to keep decorum in theaters.
"As Garg himself never encouraged such behavior, there must be no violent situation. While watching the movie, show love and, above all, exercise discipline, Bora advised.
Following a dispute around an unexpected spike in ticket prices, fans took to social media to voice their grievances, screenshots, and accusations that theater owners were making money off of people's feelings.
It is very regrettable. To be clear, the pricing at the local movie theaters have not gone up. Multinational chains like PVR and Cinepolis applied the hikes. Bora remarked, "We could have done it too, but we didn't."
The price increase, according to him, was imposed by "Delhi and Bombay" as a "commercial strategy with business interests."
The Roi Roi Benale team also discussed the problem on Sunday, claiming to have notified multiplex operators of the rise. According to reports, the multiplexes have decided to go back to their regular prices, referring to the hike as a typical "dynamic pricing" practice.
Roi Roi Benale, which is directed by Rajesh Bhuyan, is scheduled to open concurrently in theaters in 46 Indian cities, including Kochi, Bhubaneswar, Chandigarh, Ahmedabad, and Dehradun.
The movie is the icon's last on screen appearance. Its pre release revenue has already surpassed Rs 50 lakh, establishing a new standard for the Assamese film industry.
